Cooxupé, the world's largest coffee cooperative, is reinforcing its commitment to sustainability and environmental care through the Delivering Clean Water program. This pioneering initiative seeks to preserve water resources in coffee-growing regions, guaranteeing quality water for future generations and contributing to the health of local ecosystems.
The main focus of Delivering Clean Water is the protection and recovery of springs on cooperative members' properties. Through the implementation of sustainable agricultural practices and environmental education, the program promotes soil conservation and the rational use of water. It also encourages the planting of native trees in permanent preservation areas (APPs), creating a natural barrier that protects the springs from degradation.
Since its launch, the program has benefited hundreds of properties, generating positive impacts not only for the environment, but also for the quality of life of rural communities. The increased availability of clean water contributes directly to crop productivity and the sustainability of the coffee production chain.
Another pillar of Delivering Clean Water is raising awareness among cooperative members about the importance of water management. Cooxupé promotes workshops, lectures and technical visits to share good practices and foster a culture of environmental preservation among producers.
The Delivering Clean Water program is a clear example of how Cooxupé combines excellence in coffee production with social and environmental responsibility. With this initiative, the cooperative reaffirms its mission to promote sustainable development and to be a global benchmark in practices that respect the environment and value people.
Client
Category
MarketingStrategyDate
26 March, 2021